The psychology of investing: why losses hurt more than gains feel good
As humans, we have a natural tendency to feel the pain of losing money far more intensely than the joy of gaining the same amount. Overcoming this emotional bias can help investors to stay focused on their investment objectives with clarity and discipline.
JioBlackRock advantage
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Published on 4 May 2026
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3 min read
A checklist for recognising and managing loss aversion
2. Pause before acting: Before making changes, ask yourself if your decision is driven by fear, regret or a desire to “get back to even”, rather than by your investment plan.
3. Review and rebalance regularly: Set a regular, scheduled time for reviewing your portfolio and do this based on your personal objectives, not market headlines or past returns.
4. Know your Investor Type: A SEBI Registered Investment Adviser (RIA) can help you understand your risk tolerance and design a personalised portfolio that aligns with both your investment objectives and emotional comfort with risk. At JioBlackRock*, We help you to identify what kind of investor you are by asking you to take a risk profile assessment.
Bottom line: Invest with discipline, not emotion
SEBI Registered Investment Advisers (RIAs) can analyse your risk profile assessment and help design a portfolio tailored to your comfort level and objectives, ensuring your investment journey is driven by reason, not emotion. By reframing losses as temporary setbacks within a long-term plan, using historical data~ to show that volatility is normal and encouraging clients to focus on progress rather than short-term fluctuations, RIAs can help investors stay the course.
~Historical data/past performance does not guarantee future returns.
Disclaimer: This article is for educational purposes only.
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